Showcasing how the largest global supplier of PDC drill bits challenges the terrain and the status quo.
A Small Exhibit with a Big Presence
To raise the bar in this 10’ x 20’ exhibit, we engineered a solution utilizing a 110” screen and a hidden short-throw projector that not only captivated aisle traffic, but with a press of a button also served as a second screen for the kiosk.
Using a Custom DesignLab
as a Lead Generation Tool
Similar to building a new car online, we developed a real-time drill bit builder allowing users to walk through multiple variables and guide them to the best product for a specific project. The user can then save or connect with a sales rep to add the final details and fulfill the order.
Illustrating the Technology
Different projects require different drill bit technology. Illustrating the differences form bit to bit is an engaging way to educate the audience.
Custom Calculations
Created a series of four highly technical calculators to become a key industry resource and help match specs to ideal bit to the user’s project. Allows user to create and save different scenarios to compare ROI and ROP. A user can also save all calculations for the multiple rig locations across the lease.
