Recasting a fatigued and misaligned brand to reveal the vibrant, high-performance muscle that’s been hiding under the hood.
AUDIENCE #1 — RESELLERS
Like us, resellers are in the business of selling technology. We can strengthen our appeal to them by speaking directly to their most pressing concerns. The targeted decision makers (VP of Sales/President) are typically concerned with closing deals quickly and effectively, improving margins, service, support and responsiveness. But above all, the primary focus is on making the deal.
Key Messages For Resellers:
Increased Profitability
Customer Retention
Leasing Support
Total Solution Financing
Convenience
AUDIENCE #2 — END USERS
This group includes decision makers at small and midsized companies with annual technology expenditures of $25K-$250K. IT personnel are primarily concerned with the quality of the equipment, how it fits into their current IT landscape, prompt delivery and responsive service. Financial personnel are primarily concerned with the financial impact of the purchase, total cost of ownership, and any ROI that might impact the bottom line.
Key Messages For End Users:
Low Up-Front Costs
Credit Preservation
Low, Fixed Payments
Total Solution Financing
Convenience
